DMA: Data and Marketing Association
Consumer Help

Snickers Hungerithm

Agency: Clemenger BBDO Melbourne    •    Client: Mars Chocolate Australia    •    Category: Best Customer-Centric Campaign    •    Award: Bronze Award

Chocolate bars are one of the most frequently promoted categories in food. Each week shoppers face an onslaught $1 bars or 2 for $3 offers, leading to over 50% of all convenience store purchases happening on promotion. SNICKERS needed to find a way to tell its 'YOU'RE NOT YOU WHEN YOU'RE HUNGRY' story that rose above the noise of price tickets. But we still needed to tap into the discount-hunting behavior that Millennial consumers hold.

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