DMA: Data and Marketing Association
Consumer Help

State Click. Pop. Win.

Agency: Chemistry Interaction    •    Client: IAG New Zealand    •    Category: Insurance    •    Award: Bronze Award

State (state.co.nz) is one of New Zealand's largest general insurers and a founding partner in Fly Buys, a national loyalty programme (flybuys.co.nz). But to remain sustainable, State needed to reduce its Fly Buys points issuance ratio and they knew this would impact 89,275 moderately to highly engaged Fly Buys members - State's most valuable customers. Our objective was twofold: retain 'at-risk' Fly Buys members and increase engagement of moderate Fly Buys customers.

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