DMA: Data and Marketing Association
Consumer Help

The Advertising Garbage Bag

Agency: OgilvyOne worldwide    •    Client: FK Distribution    •    Category: Business and Consumer Services    •    Award: Certificate

Advertising distributor FK Distribution delivers advertising mail to each household in Denmark. But as the popularity of this advertising grew, so did the amount. Increasingly households are using the opt-out service. To stop this trend, FK created a service that lets people personally choose the mail they want to receive.

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