DMA: Data and Marketing Association
Consumer Help

The Annoying Lump

Agency: Colenso BBDO    •    Client: New Zealand Breast Cancer Foundation    •    Category: Best Use of Search/Display    •    Award: Gold Award

The ten-year survival rate for Breast Cancer is 92%, when it's detected by a mammogram. However, 30% of eligible women over 45 ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?


Login To Your Account