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The Blind Spot

Agency: PKP BBDO GmbH- Vienna- Austria    •    Client: Light for the World- NGO- Austria    •    Category: Best use of Mobile    •    Award: Bronze Award

In many parts of Africa, eye medicine is accessible only to few. An alarming number of people are still suffering from cataract - a disease that is in fact easily treatable. The brief was to raise awareness for the ongoing problem and to communicate that blindness caused by cataracts can simply be cured by donating only 30 Euros.

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