DMA: Data and Marketing Association
Consumer Help

The Hashtag 500

Agency: Ogilvy New York    •    Client: NASCAR    •    Category: Publishing/Entertainment/Media    •    Award: Gold Award

The Daytona 500, NASCAR's first and biggest race of the season, was the product we were promoting in this campaign. It's known as "The Super Bowl of Motorsports," and we weren't just promoting the broadcast itself, but also the drama, the drivers, and overall excitement surrounding the event.

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