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The Rag Bag

Agency: DDB Stockholm    •    Client: Uniforms for the Dedicated    •    Category: Retail and Direct Sales    •    Award: Certificate

Uniforms For The Dedicated is a Swedish menswear label that have a business model based on a more sustainable fashion: The opportunity to rent a suit instead of buying and the fact that they're using recycled fibres for new collections are two examples of how this is practiced. This is a standard they have set for themselves, and also one that they want to set for the whole fashion industry.

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