DMA: Data and Marketing Association
Consumer Help

The Second Hug

Agency: Ogilvy Chicago    •    Client: Kimberly-Clark Huggies    •    Category: Consumer Products    •    Award: Gold Award

The first time a parent hugs their baby, the rest of their world slowly melts away and their life is forever changed. Huggies, understands there is nothing more powerful than that moment and every moment that follows. That's why Huggies designs their diapers to feel the same as a hug. From their first smile to their first step, Huggies is there to help parents prepare for every moment.

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