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The Swedish Number

Agency: 1NGO    •    Client: Swedish Tourist Association    •    Category: Best Campaign Under $250k    •    Award: Bronze Award

The Swedish Tourist Association (est. 1885), a member's organization dedicated to promoting domestic tourism in Sweden, was on the brink of collapse in 2015. Memberships had plummeted 20% (60k people) and was projected to lose a further 10k in 2016. With no media budget and ambitious goals, we needed to 1) Punch above our weight with PR, 2) Engage a younger audience and 3) Slow the membership decline by 25% to achieve revenue of EUR 4,800,000.

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