DMA: Data and Marketing Association
Consumer Help

Toyota 4Runner Wilderness Therapy

Agency: RAPP Los Angeles    •    Client: Toyota    •    Category: Automotive    •    Award: Bronze Award

We needed to speak to a broad audience of existing Toyota 4Runner owners, hand-raisers who had expressed interest in the vehicle, and the adventurous at heart who hold a deep affinity and respect for the wild, as well as an itch to explore it. Toyota needed to reach an annual sales goal of 110K and increase market share to 5.3%.

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