DMA: Data and Marketing Association
Consumer Help


Agency: MRM//McCann    •    Client: USPS    •    Category: Content    •    Award: Silver Award

The U.S. Postal Service (USPS) has a monopoly on direct mail, delivering 80+ billion pieces last year. Yet, marketing mail volume has declined steadily since 2007. It was time for USPS to advertise the idea of direct mail to advertisers, and rekindle the love of DM.

Thank You For Reading

Don't Stop Now. Become A DMA Member!

This content is limited to DMA Members. Become a member to get full access to all of our resources!

Learn More

Already a DMA Member?