DMA: Data and Marketing Association
Consumer Help

Where's Sportswagon?

Agency: DDB Canada (Toronto)    •    Client: Volkswagen Canada    •    Category: Automotive    •    Award: Bronze Award

The All-New 2015 Volkswagen Golf Sportwagon - into the highly competitive compact vehicle segment. Wagons deliver the utility customers want, but they lack the broader appeal of an SUV. How could we lead a potential customer to purchase within this underappreciated wagon segment?

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