DMA: Data and Marketing Association
Consumer Help

XFINITY On Campus Direct Mail

Agency: Agency M    •    Client: Comcast    •    Category: Best use of Direct Mail    •    Award: Certificate

XFINITY On Campus is a revolutionary streaming solution that lets students watch entertainment on any device, anywhere on campus. But most colleges are using dated dorm-room set-top boxes. And most college IT administrators are too busy to know that there's a better alternative available. We wanted to help them graduate to the next level of entertainment. Our goal: Increase our sales 50% by launching XFINITY On Campus at 30 additional colleges.

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