DMA: Data and Marketing Association
Consumer Help

XFINITY's Your Moving Team

Agency: Digitas Lbi    •    Client: Comcast    •    Category: Best Loyalty or Retention Campaign    •    Award: Bronze Award

Comcast recognizes that moving, in general, can be a stressful time - so it was their goal to make sure that dealing with your cable & internet service does not add to the stress. It needs to be as seamless & effortless as possible. Therefore, Comcast set-out to develop a new integrated advertising campaign that communicates how Comcast's Mover's Edge platform is here to help - demonstrating to current subscribers that there is no need to switch when they change residences.

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