DMA: Data and Marketing Association
Consumer Help

You are the Heroine!

Agency: Direct Markething Zero Co.-Ltd.    •    Client: decencia INC.    •    Category: Retail and Direct Sales    •    Award: Certificate

'decencia' is the Japanese skin care brand for sensitive skin care suffered from resignation of regular members in holiday seasons yearly. So, in winter of 2014, the company developed a holiday season sales campaign using a massive popular comic artist works and distributed monthly DM including original story of every regular members.

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