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You've Gotta Have a Team

Agency: BMF    •    Client: Football Federation Australia    •    Category: Best use of Social Media    •    Award: Bronze Award

Football Federation Australia (FFA) is the governing body of football in Australia. In 2005, FFA established Australia's first ever fully professional national football league - the Hyundai A-League. Today, the Hyundai A-League consists of ten football clubs. For the past decade the Hyundai A-League (HAL) has enjoyed steady growth in fan numbers. But last year the figures plateaued. We needed to launch the 2016/17 Season in a way that encouraged new fans into the fold. The objective was to motivate the millions of Australians who play football to get on board, show their colours and pick a Hyundai A-League team.

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