The DMA Nonprofit Federation recognizes outstanding achievement in the nonprofit sector with two annual awards, one for individual achievement and one for organizational excellence. Nominations are reviewed by the Federation’s Awards Committee and a recommendation is made to the Advisory Council for final approval.
The Nonprofit Organization of the Year Award, presented annually at the New York Nonprofit Conference, recognizes outstanding accomplishments by a nonprofit organization using direct response marketing to advance its mission. The recipient is determined based on the following criteria:
sustained achievement in fundraising through data-driven marketing and consistently successful financial performance
recognized leadership with a reputation for excellence within the nonprofit and data-driven marketing communities, as well as with the public at large
high ethical standards and compliance with generally accepted standards for management and public disclosure
use of proven innovative data-driven marketing techniques