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DMA: Data and Marketing Association
Why DMA?

Enterprise Education & Development

What is Enterprise Education & Development

DMA Enterprise Education & Development is the smart, simple and cost effective way to bring corporate training in-house and improve the performance of your marketing or sales organization.

When your team grows, everyone benefits — from colleagues to peers — and ultimately your bottom line.

That’s why DMA is committed to bringing our advanced learning experience directly to you. DMA Enterprise Education & Development delivers corporate marketing training to industry-leading thinkers who will engage your team with new ideas, best practices — and with each other.

Topic Areas We Cover

NEW! Customer Insights

DMA has just introduced a ground-breaking enterprise talent development program for Customer Insights at two levels. Understanding and application of the “deep truth” about the customer.

NEW! Audience Management

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects. This information drives actionable insights and data use cases.

NEW! Measurement & Attribution

As consumers become increasingly connected to brands and companies through a variety of channels and devices, marketers must deploy new and different measurement techniques to accurately understand the effectiveness of their investments.

Marketing Analytics

DMA provides a wide variety of relevant talent development opportunities in campaign testing, marketing metrics, modeling and attribution.

CRM and Database Marketing

These CRM and database marketing courses will help improve your customer relationship strategy. As a marketer there is nothing more important than the customer and their interaction with your product or service.

Direct Marketing

DMA’s courses help you better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, create multi-touch points, testing campaigns, and much more.

Wondering cost or how to get started? Contact us for a needs assessment.
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