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DMA: Data and Marketing Association
Why DMA?

Enterprise Education & Development

DMA Enterprise Education & Development is the smart, simple and cost effective way to bring corporate training in-house and improve the performance of your marketing or sales organization.

When your team grows, everyone benefits — from colleagues to peers — and ultimately your bottom line.

That’s why DMA is committed to bringing our advanced learning experience directly to you. DMA Enterprise Education & Development delivers corporate marketing training to industry-leading thinkers who will engage your team with new ideas, best practices — and with each other.

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Topic Areas We Cover

Customer Insights

This ground-breaking enterprise talent development program for Customer Insights at two levels. Understanding and application of the “deep truth” about the customer.

Audience Management

DMA’s audience management courses teach you how to use insights garnered from data to quickly identify high value customers and deliver targeted communication that result in action.

Measurement & Attribution

Learn the fundamentals of understanding the “how and why” of Measurement and Attribution and then dive deeper into application and how Measurement and Attribution tools can be implemented by your company now.

Marketing Analytics

DMA provides a wide variety of relevant talent development opportunities in campaign testing, marketing metrics, modeling and attribution.

CRM and Database Marketing

DMA’s CRM and database marketing courses will help improve your customer relationship strategy. As a marketer there is nothing more important than the customer and their interaction with your product or service.

Direct Marketing

Understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, create multi-touch points, testing campaigns, and much more.

Wondering cost or how to get started? Contact us for a needs assessment.
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