DMA: Data and Marketing Association
Consumer Help

Audience Management

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects in order to know who they are, what they like, how they behave, etc.

This information drives actionable insights and data use cases.

Level 1

This 2-day introductory course teaches that data is the fuel to the audience management process and successful audience management strategy encompasses the ability to integrate online and offline data from disparate sources to provide a single view of your customers/audience. The ultimate goal of audience management is to use insight garnered from data to quickly identify high value customers and deliver targeted communication that result in action.

Level 2

This 2-day course will cover advanced audience management techniques that will allow marketers to use a single view of the customer/prospect to better serve the right message to the right person at the right time. This advanced course will cover bringing together various data sources with communication channels and strategy to help marketers better manage their audience from touch point one to repeat business.

Audience Management Curriculum

DMA’s Audience Management curriculum has been developed with input from deep subject matter industry experts and is being piloted by some of the most recognizable brands in the world.

Contact us for more details

Meredith Speir, Enterprise Talent Development, South
Call (212) 790-1467 or Email at mspeir@the-dma.org


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