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DMA: Data and Marketing Association
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Content Marketing

Is leveraging content for profitable action one of your goals? Take a content marketing course from the DMA experts and learn how to use content marketing strategies of content curation, content development including the differences between paid, owned and earned media content.

Content marketing is the ongoing process of curating or creating valuable, relevant information in order to engage a specific audience segment – do you know what creates value for your customers and drives action. Start discovering, creating and curating with DMA’s content marketing courses.

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