You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This 6-week live online certificate program will help participants integrate fundamental strategies and tools using well-written copy to build and sustain customer relationships. This course will address the fundamentals from traditional media, like direct mail, as well as emphasize writing for new digital media, including email, social media, web, and publicity. You’ll learn to draw rules from the traditional and apply them to digital.
The goal of every marketer is to integrate across all channels and build new relationships as well as strengthen your existing ones. Here, we will touch on how to create an integrated marketing plan across channels effectively. You’ll discover ways in which leveraging your work in one area can be coordinated and supportive in others.
Upon completion, you will be eligible to take the Copywriting Essentials Certificate exam. Upon passing the exam, you will receive your DMA badge in Copywriting Essentials to display prominently on your resume, business card, and social media profiles – showing that you have attained an elite status as a professional marketer and practitioner.
The only way to become a good writer is to write. A lot. Every day. Start here with DMA’s Copywriting Essentials Certificate Program.
- How to write great copy for today’s markets
- Learn to create an effective marketing strategy and the tactics involved
- Write for all channels: teasers, taglines, value propositions, offers, calls to action
- Discover ways to write for traditional channels with emphasis on DM/Print
- Explore writing across digital channels
- Delve into writing for emerging channels
Christine Fleming McIsaac
Smart Solutions Group, Inc.
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