The Advance Database Marketing course focuses on advanced database techniques and analysis including detailed instruction on how to effectively use these techniques to identify, segment, and target an audience. The database marketing module will also teach how to accurately and cost-effectively reach intended recipients through advanced segmentation strategies and modeling techniques. You'll get detailed instruction on effective use of database marketing in order to identify, profile, segment, target, and talk to your ideal audience.
- Compare different segmentation strategies and chose targets among them based on data-driven performance analysis.
- Segment using the techniques of RFM analysis, CHAID analysis, Cluster analysis
- Predict using modeling techniques in order to identify customers most likely to order or respond, repeat or lapse, buy different products