As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – this course is for you.
Spend 2 days with industry expert, Devyani Sadh, Ph.D. getting to know successful CRM and Database marketing from both the business- strategy and the technical - analytical side. Whatever you choose you can be sure you will leave with a toolkit of ideas on how to support your customer from acquisition through long term loyalty.
- Strategies to Solve Key Business and Marketing Challenges
- What every Marketer needs to Know About their Marketing Database
- Tapping into the Database with Effective Reporting, BI, Profiling, and RFM
- Understanding the Role of Advanced Analytics in Driving Business Success
- Mining the Database with Advanced Analytics
- Identifying Segments within the Database
- Learning Classification Techniques to Leverage Marketing Opportunities
- Using Predictive Modeling to Enhance Targeted Marketing