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Course Details

Relationship Marketing II

Part II of the Relationship Marketing course is designed to teach proven strategies and tactics for achieving double-digit increases in customer engagement and revenue through a powerful 4-Step Relationship Marketing Process.

$99 non-members $149 Take This Course

Course Description

This tough economy has only heightened customer’s demands for relevance and value. Join industry thought leader and recent Marketing Hall of Fame inductee, Ernan Roman online for this new training designed to teach you the powerful 4 Step Relationship Marketing Process. You will learn proven strategies and tactics for achieving double-digit increases in customer engagement and revenue. Companies such as IBM, NBC Universal, Microsoft, HMS National, Life Line Screening, and Songza.com have achieved 10% - 35% increases in sales using this process.

You will receive detailed guidelines to help implement these proven best practices. In-depth case studies will illustrate how B-to-B and B-to-C leaders like Microsoft, Threadless, Life Line Screening, and HMS National achieved double-digit increases in response and revenue in this tough economy.

In addition, new Voice of the Customer research findings regarding social media and multichannel best practices will be provided.

Topics

  • How to use the 5 Principles of Multichannel Marketing
  • Increasing the Power of Your Online and Social Media Marketing
  • Learn how to Achieve Precision Integration of Social Media and Multichannel Media
  • Learn How to Significantly Increase Website Traffic
  • Identify Proven E-Marketing Best Practices from Industry Leaders

Instructors

headshot
Ernan Roman
President Ernan Roman Direct Marketing Read Biography »

Module Objectives

After completing this module, you will have an in-depth understanding of the following 2 Steps in the 4 Step Relationship Marketing Process:
Step III: How to Use the 5 Principles of Multichannel Marketing
  • Step III: How to Use the 5 Principles of Multichannel Marketing
Step IV: Increasing the Power of Your Online and Social Media Marketing
  • Important guidelines and check-lists from best-in-class Social Media marketers such as AmEx OPEN, Threadless, Ford, Coca-Cola and Starbucks regarding how they increased traffic, visibility, word of mouth, and sales
Module Outline
Step III: How to Use the 5 Principles of Multichannel Marketing
  • How to use the 5 principles of multichannel marketing to consistently achieve double-digit response
  • Deploying at least 7 components of your media mix with precision timing and
    synchronization
  • Learn how to achieve precision integration of social and multichannel media
  • Leveraging the value and power of each component in your social and multichannel mix
  • Understand how to leverage pre-sale versus post-sale customer lifecycle strategies
  • Case Study: HMS National

Step IV: Increasing the power of your online and social media marketing

  • Radical differences between traditional “push” marketing versus Social Media
    “engagement and conversation” marketing
  • Important guidelines and check-lists from best-in-class Social Media marketers such as AmEx OPEN, Threadless, Ford, Coca-Cola and Starbucks regarding how they increased
    traffic, visibility, word of mouth, and sales
  • How to significantly Increase website traffic
  • Achieving unprecedented engagement with customers and prospects via conversations
    and community, versus sales pitches
  • Driving powerful Word-of-Mouth referrals
  • Learn how to deliver the best Social Media and Online customer experience
  • Learn proven emarketing best practices from industry leaders
  • Case studies:
    • AmEx OPEN
    • Threadless
    • Ford
    • Coca-Cola
    • Starbucks

Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches.

Try:
  • “I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.”
  • “I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.”

I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.

Interested In Taking The Relationship Marketing II Course?

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