Today’s marketing must be all about the customer. By segmenting your audience, dividing your customers by their similarities in order to market or deliver products and services appropriate for their differences, you will be better able to identify which customers to serve, how to serve them and where to reach them.
In this self-paced online certificate program, we walk you through the omnichannel approaches to audience management for CRM and attribution, and examine the challenges and roadblocks faced by today’s data-driven marketers – enabling you to maximize your marketing efforts and reach your best audience.
Join instructor Dr. Don Hinman as he explains the different tools and approaches to support your CRM & attribution efforts – resulting in a more effective marketing strategy and overall customer experience. By completing the program, you will have gained a deeper understanding of each marketing channel, its strengths and weaknesses, and its appropriate applications for your audience(s); you will know how organizations relate to CRM and the different approaches used to manage data; and you will be better equipped to listen and respond to your customers across various touchpoints effectively and strategically – enabling you and your organization to become truly omnichannel, think holistically about the customer experience, and connect to and use customer data so that your messaging is contextually relevant to the customer’s moment of truth.
(view course outline tab for more detail)
- The Data-Driven Marketing Landscape
- Understanding Data to Understand the Customer
- Technology: The Tools to Access the Audience
- Segmentation: Understand & Target
- Customer Reach: The Channels
- Applications of Effective Customer Management
*Recommended Pre-certificate Coursework
DMA recommends completing the course Database Marketing course before registering for the CRM & Attribution Certificate. The knowledge contained in this course is fundamental to the advanced material in the certificate program. You may have equivalent knowledge through your professional experience, and if so may not need the pre-certificate coursework. Be sure to review course description to ensure your experience aligns with the base of knowledge required.
DMA Certificate modules are designed and led by nationally-recognized experts, ensuring that your learning experience will be the best possible.
Not only will you complete the program with increased knowledge of CRM and attribution, but you’ll also be eligible to take the exam and obtain your certificate.
DMA's marketing certificate or certification programs set you ahead of the pack and get you one step closer to your professional goals. Just imagine the pride you’ll feel when you receive your DMA Marketing Analytics Certificate.
Register today, and you’ll be on your way to being recognized in your department, company, and throughout your industry as an educated, serious professional … a person who works hard to stay current … one who will always do the best job possible … a leader ready at any time to take on new challenges.