Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master the foundational concepts.
The DMA Digital Marketing Certificate – offered in conjunction with our 2-day Digital Marketing Institute – will set you up for digital success. In this information-packed seminar, you will gain practical, actionable insights on website optimization, search, email, online advertising, content marketing, gamification, social, mobile and emerging media. You’ll also learn how to use digital channels to create unforgettable customer experiences, acquire customers, engage and retain them, and turn them into advocates for your brand. And, perhaps most importantly, you’ll be exposed to online analytics, so you’ll know how to measure success, fine-tune your strategy and optimize your program.
At the conclusion of your seminar, you will be eligible to take the Digital Marketing Certificate exam. Upon completion you will receive your DMA badge in Digital Marketing to display prominently on your resume, business card, and social media profiles – showing that you have attained an elite status as a professional marketer.
Customers are online, making buying decisions. If you want to influence them to choose your brand, and show you have what it takes to leverage the proper digital channels, take the DMA Digital Marketing Certificate program.
- Website optimization
- Online Advertising
- Social, Mobile and Emerging Media