By completing a DMA Certificate program, you are achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can include marketing certificate designations on your resume or online profiles – ensuring that, as you grow your network, your qualifications as a knowledgeable marketing professional are front and center.
With DMA’s Omnichannel Marketing Certificate Program you will learn the essentials of successful omnichannel marketing – How to develop a winning omnichannel or integrated marketing strategy; How to leverage diverse channels for a streamlined approach; and How to best engage with your customer and maximize ROI.
Powered in part by MediaMath and Optikal, our certificate program brings together today’s leading minds in omnichannel, programmatic and online/offline marketing to equip you with key insights and applied learning in the areas of strategy, channel use, programmatic advertising, and more.
You will learn how Google changed everything, best practices for channel-specific campaigns, how to track your customer journey through the omnichannel journey, and the importance of data in your omnichannel campaign.
The modular coursework for this Certificate includes such topics as:
Integrated Marketing in the Digital Age
Integrated marketing success factors; integrated marketing campaign options; how Google changed everything; 5 stages of the integrated marketing process
Next Generation Omnichannel Marketing
The role of data and data analysis in omnichannel marketing; identifying LV customers and prospects and why they matter
Mapping the Customer Journey with Omnichannel Marketing
What is mapping and why is it important; customer touchpoint engagement; best uses of the channels; segmenting, targeting and profiles
Transmission in Omnichannel Marketing
Understanding and engaging your customer; target audience segments; 7 best practices for targeting; personalization strategies – optimization, predictive analytics and the attribution model
Programmatic Marketing & Media Buying (Programmatic 101)
Header bidding; the publisher waterfall; programmatic; buying ad inventory
Omnichannel Video Marketing
The video advertising landscape; key terms and terminology of video marketing; demystifying technology specific to video campaigns, such as VAST tags; best practices for your video campaigns
Omnichannel Mobile Marketing
The mobile advertising landscape; key terms and terminology of mobile marketing; demystifying technology specific to mobile devices; best practices for your mobile campaigns
Omnichannel Social Media Marketing
The social advertising landscape; key terms and terminology of social advertising; understanding Facebook & Twitter ad types; targeting options relevant to specific goals; best practices for your social campaigns
* Recommended Pre-certificate Coursework:
DMA recommends the following module as pre-work to prepare you for the DMA Omnichannel Marketing Certificate: Offers, Value Propositions, and Calls to Action
The knowledge contained in these courses – while not required – is considered fundamental to the advanced material in the certificate. You may have equivalent knowledge through your professional experience, and if so may not need the pre-certificate coursework. Be sure to review course descriptions to ensure your experience aligns with the base of knowledge required.
The DMA Omnichannel Marketing Certificate modules are designed and led by nationally-recognized experts, ensuring that your learning experience will be the best possible.
Not only will you complete the program with increased knowledge of Omnichannel Marketing, but you’ll also be eligible to take the exam and obtain your certificate.
DMA Certificate & Certification programs set you ahead of the pack and get you one step closer to your professional goals. Just imagine the pride you’ll feel when you receive your DMA Omnichannel Marketing Certificate.
REGISTER TODAY, and you’ll be on your way to being recognized in your department, company, and throughout your industry as an educated, serious marketing professional … a person who works hard to stay current … one who will always do the best job possible … a leader ready at any time to take on new challenges.
Senior Manager, Certification & Curriculum Development
MediaMath, New Marketing Institute
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Susan K. Jones
Award-Winning Professor, Author and Consultant with Expertise in Direct and Digital Marketing
Susan K. Jones & Associates
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