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DMA: Data and Marketing Association
Consumer Help
digital-marketing

Omnichannel Social Media Marketing

Learn the goal and best practices of social advertising.

DATE
TIME
LOCATION
Any place, Any time
On-Demand
Online
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Overview

In this module from DMA & MediaMath, we seek to answer the question, “What is the goal of social advertising?” Learn why social advertising is a must in today’s marketing landscape. As you walk through the social advertising landscape, you will learn its history and its current state, key terms specific to social advertising (such as FMP, TOP, FBX), the differences between Facebook, Twitter, Instagram and Snapchat and the ad types and targeting options for each.

Topics

  • Introduction to Omnichannel Social
  • The Social Advertising Landscape
  • Key Terminology (FMP, TOP, FBX)
  • Facebook Advertising
  • Facebook Targeting
  • Twitter Advertising
  • Instagram Advertising
  • Snapchat Advertising
  • Omnichannel Social Workbook

About The Instructor

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Michelle Said
Michelle Said is the Senior Manager, Certification and Curriculum Development with the New Marketing Institute. In addition to overseeing and editing documen... Read More »

Course Pricing

  • dollar Member - $99
  • dollar Non-Member - $149
See DMA Member Benefits »

Course Duration

  • 30 min.

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Section 1: The Social Advertising Landscape

  • The goal of social – Reach + Data
  • Key players in the marketplace
    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • Snapchat
    • Pinterest
    • Foursquare
    • Tumblr
  • Timeline of social advertising
  • Partner platforms
  • Section 2: Facebook

    • Instant articles
    • Facebook exchange (FBX)
    • Power Editor
    • Targeting on Facebook
    • Facebook ad formats
    • Facebook auction process

    Section 3: Twitter

    • Promoted tweets
    • Promoted trends
    • Promoted
    • Targeting on Twitter

    Section 4: Instagram

    • Instagram ad formats (caruosel, stories, etc.)
    • Instagram + Facebook

    Section 5: Snapchat

    • Audience demographics
    • Snapchat ad formats

    Section 6: Local (geographic) players: APAC

    • Messaging aps
    • Social networking sites

    Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches.

    Try:
    • “I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.”
    • “I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.”

    I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

    Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.

    Want to do even more with this topic? Join one of our DMA communities and participate in knowledge sharing, best practice development, leadership building and networking with DMA members from across the globe. Please note, you must be a DMA member to participate in this group.
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