Do you know the different between TV and internet video advertising? Should you be using video advertising in your campaigns?
In this module from DMA & MediaMath, we show you how video is an increasingly important – yet sometimes overlooked – channel for marketing and ad spend, how you can best leverage this medium, and what is on the horizon. You will learn the history and current state of digital video advertising, key terminology specific to video marketing, programmatic and video advertising goals, and best practices.
- Introduction to Omnichannel Video
- The State of Video Advertising
- Key Terms
- Digital Video Advertising Basics
- Advantages of Video Advertising
- Optimization and Reporting
- Programmatic Video
- Video Tags
- Programmatic TV
- Omnichannel Video Workbook
Senior Manager, Certification & Curriculum Development
MediaMath, New Marketing Institute
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