Programmatic has changed the face of marketing today. Learn the evolution of today's programmatic landscape, including buying process and how to determine the “right” bid for your strategy.
Programmatic has changed the face of marketing today. Do you know the players involved, the proper terminology or the right steps to take in order to maximize the impact of your programmatic spend?
In this module from DMA & MediaMath, you will learn the evolution of the digital and programmatic marketing landscape, understanding the foundations of modern programmatic marketing and media buying. Issues such as knowing the buying process, how to determine the “right” bid for your strategy, and pros and cons of different approaches will all be covered. You will also learn who the major players are and what terminology is used, to ensure that you are properly armed for a successful programmatic campaign.
Section 1: Why Modern Digital Marketing Matters
Section 2: Key Programmatic Terminology
Section 3: The Evolution of Digital
Section 4: Real Time Bidding
Section 5: Programmatic Pathway
Section 6: The Programmatic Umbrella
I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
Complete the 8-part series and earn your Certificate in Omnichannel Marketing.
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