Programmatic has changed the face of marketing today. Do you know the players involved, the proper terminology or the right steps to take in order to maximize the impact of your programmatic spend?
In this module from DMA & MediaMath, you will learn the evolution of the digital and programmatic marketing landscape, understanding the foundations of modern programmatic marketing and media buying. Issues such as knowing the buying process, how to determine the “right” bid for your strategy, and pros and cons of different approaches will all be covered. You will also learn who the major players are and what terminology is used, to ensure that you are properly armed for a successful programmatic campaign.
- Why Modern Digital Marketing Matters
- Key Terminology
- The Evolution of Digital
- Real Time Bidding
- The Programmatic Pathway
- The Programmatic Umbrella
- Header Bidding
- The Publisher Waterfall
Senior Manager, Certification & Curriculum Development
MediaMath, New Marketing Institute
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