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DMA: Data and Marketing Association
Consumer Help
direct-marketing

DMA Certified Marketing Professional

By completing a DMA certification, you are achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can use the certification logo on your business cards, resume, or online profile so that as you grow your network, you’ll ensure your qualifications as a knowledgeable marketing professional.

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Overview

This milestone will help you take your career to the next level and benefit you for years to come.

With DCMP certification, you will be equipped with the expertise you need in a variety of marketing areas to get up-to-date and stay ahead of your competition. Make your mark and become the champion of your organization when you bring this knowledge back into the office and start immediate application of your ideas.

See the topics below and earn your certification today!

  • 360° knowledge of all marketing media and techniques
  • Practical skills to create and implement online and offline marketing campaigns
  • Effective multichannel marketing strategies that work
  • Social media know-how to best use Twitter, Facebook, mobile apps, and more

Whether your focus is direct mail or print advertising, email marketing, mobile marketing or social media, expert know-how and skills are your #1 requirement. In this comprehensive program, you’ll get in-depth, step-by-step instruction from today’s top experts. To complete the DCMP, you’ll choose between an in-person seminar or ten 90-minute online modules, take an additional seven intermediate/advanced modules, then pass a certification exam covering all that you’ve learned. You’ll learn how to attract and keep new customers through all media channels that fall under the direct marketing umbrella. And you’ll come away with cutting-edge techniques to build your brand, create a truly integrated marketing effort, and increase your revenue.

You’ll learn how to attract and keep new customers through all media channels that fall under the direct marketing umbrella. And you’ll come away with cutting-edge techniques to build your brand, create a truly integrated marketing effort, and increase your revenue.

How to Get Certified:
To complete DCMP certification, choose EITHER our on-demand version (comprised of 17 online modules) OR our premiere 3-day in-person seminar +7 supplemental online modules then pass a certification exam covering all that you’ve learned.

How to Keep Your DCMP Certification Current:
Your DCMP Certification is valid for one year from date of issuance. To keep your certification current, take 10 continuing education units (CEUs) within one year of date of issuance. Choose from DMA webinars (free!), live online courses, in-person seminars, conference sessions, or additional online modules to complete your units. Visit https://www.thedma.org/ceu for more information on keeping your certification current, CEU values, and for updates on new and upcoming courses that are eligible.

Course Pricing

  • dollar Member - $1,499
  • dollar Non-Member - $2,499
See DMA Member Benefits »

Course Duration

  • 20-30 hrs

Pay as you go:

  • Member – $99/Module + $249 Exam
    Non-Member – $149/Module + $249 Exam
    Click here to visit our on-demand course offerings.

Whether your focus is direct mail or print advertising, email marketing, mobile marketing or social media, expert know-how and skills are your #1 requirement. In this comprehensive program, you’ll get in-depth, step-by-step instruction from today’s top experts. To complete the DCMP, you’ll choose between an in-person seminar* or ten 90-minute online modules, take an additional seven advanced modules, then pass a certification exam covering all that you’ve learned.

You’ll learn how to attract and keep new customers through all media channels that fall under the direct marketing umbrella. And you’ll come away with cutting-edge techniques to build your brand, create a truly integrated marketing effort, and increase your revenue.

DMA’S Unique DCMP Program gives you

  • 360° knowledge of all marketing media and techniques
  • Practical skills to create and implement online and offline marketing campaigns
  • Effective multi-channel marketing strategies that work
  • Social media know-how to best use Twitter, Facebook, mobile apps and more

Step 1: Fundamentals – choose your path

10 online modules

  1. Offers, Value Propositions and Calls-to-Action
  2. Creative Copywriting
  3. Direct Mail Campaigns
  4. Email Marketing
  5. Data-Driven Analytics & Testing
  6. Fundamental Measurement
  7. Relationship Marketing I
  8. Database Marketing
  9. Web and Search Engine Marketing
  10. Social Media Marketing

OR

Direct Marketing Institute (in-person seminar)

Step 2: Advanced Modules

7 online modules

  1. Advanced Measurement
  2. Advanced Database Marketing
  3. Advanced Email Marketing
  4. Teleservices
  5. Relationship Marketing II
  6. Data Governance
  7. Mobile Marketing

Step 3: Certification Exam
Achieve your DCMP when you complete the certification assessment that concludes the program.

Keeping your DCMP Certification Valid

Within a year of your certification take 10 continuing education units (CEUs) to keep your certification valid and up to date. You can choose from webinars, live online courses, in-person courses, conference sessions, or additional online modules to complete your units.

Visit https://www.thedma.org/ceus for more information on staying certified, CEU values, and for updates on new and upcoming courses that are eligible.

Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches.

Try:
  • “I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.”
  • “I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.”

I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.

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