Email Deliverability 101 is a hands-on one-day learning experience. This class will cover multiple email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. We will also have individual and team exercises to provide “real world” deliverability learning.
The course is a great fit for anyone in the email marketing field. If you and/or your company send marketing emails, this class is for you. Those interested in how email deliverability works, how to send better emails, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be technical to take this class.
This class covers the basics and fundamentals of email deliverability, and provides actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program! At the end of the class, each participant will be required to answer a 20 question exam to achieve the class certificate.
- Key Terms
- What Happens After You Hit Send
- Spam Traps
- Email Headers
- Email Filters (B2C and B2B)
- ISP Tools and Dashboards
- Reputation Tools
- Email Compliance Laws
- & Much More