Email Deliverability 201 is a hands-on, advanced, one-day learning experience. This class will cover intermediate to advanced email deliverability concepts, as well as answer email marketing related questions that you have always wanted to ask. We will also have individual and team exercises to provide “real world” deliverability learning.
The course is a great fit for anyone in the email marketing field that understands deliverability basics, but wants to learn more advanced concepts. Those interested in intermediate to advanced deliverability concepts, how mail server configuration files work, understanding spam filtering definitions, and how to grow your business with email should attend. We will be covering both technical and non-technical pieces of email deliverability, but you don’t need to be entirely technical to take this class.
This class covers intermediate to advanced concepts of email deliverability, and provides actual details, metrics, and tools that you and your team can use. You will walk away from this course with multiple action items to take back and improve your email marketing program! At the end of the class, each participant will be required to answer a 20 question exam to achieve the class certificate.
- DMARC Reporting
- Advanced List Segmentation
- Advanced Rate Limits and Connection Settings
- MTA Configuration Files
- Spam Filter Definitions
- Spam Filter Rules and Details
- Understanding Feedback Loop Details
- Advanced Deliverability Signals
- International ISP Specifics
- & Much More