In this module, you’ll take on the role of a Marketing Technologist in the exciting and ever-changing world of Integrated Marketing in the Digital Age. You will develop a systematic methodology for conceptualizing, designing, executing and managing an Integrated Marketing Campaign. You will first build a Foundation of knowledge about the history of Integrated Marketing and where it is headed in the future. Next, you will understand the Synergy that exists between creative, marketing channels, offer, operations and analytics. Lastly, you will take a step-by-step tour through the Process of building and launching an Integrated Marketing Campaign.
- Provide students with an ample review of integrated marketing best theory and best practices
- Define the numerous variables associated with Integrated Marketing
- Provide a framework for students to understand how to plan and execute an Integrated Marketing Campaign
Susan K. Jones
Award-Winning Professor, Author and Consultant with Expertise in Direct and Digital Marketing
Susan K. Jones & Associates
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