In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right marketing message at the right time to the right person in the right channel. Not getting it right could be devastating to the business resulting in an “opt out” or an “unlike” by the consumer regarding all future communications.
In this session you will learn how to set up tests within the traditional and digital world including social channels, read those results and assess their ROI. We will touch on issues of inappropriate campaign attribution and how comScore, Facebook, Adobe and Google Analytics are assisting in these efforts. It will be an intense and information packed 2 days discussing everything you will need to know to drive your business forward in this complex and ever evolving multichannel world we live in.
In addition, those attending will also receive many free tools and spreadsheet applications including free test design and analysis calculators, ROI calculators and breakeven calculators.
- Analyzing test results
- Designing tests
- A/B split tests
- Multivariate and full factorial test designs
- Testing web content
- Shopping cart abandonment tests
- Email marketing tests
- Testing in the social space
- Paid search and banner ad testing
- Assessing campaign ROI
- Measuring Social
- Campaign Attribution