Data & Ethics: Privacy Landscape & Privacy Compliance

Course Description

Starting July 2018, the Data & Marketing Association begins enforcing Data Standards 2.0 updates to its longstanding self-regulatory rules governing ethical marketing practices. (The newly updated Guidelines for Ethical Business Practice can be viewed here.) In this module, the Data & Marketing Association’s Advocacy and Accountability leaders will walk you through the critical issues pertaining to privacy policy requirements and recommendations, as covered in DMA’s self-regulatory guidelines – and what you need to know in order to remain in compliance.

Instructors will walk you through the requirements of a compliant data privacy policy and how you should be sharing that policy with consumers. Key regulations governing the marketing privacy landscape – as well as a number of examples from across different marketing channels and sectors – are also reviewed. Any additional questions regarding implementation of the standards can be directed to DMA's Ethics and Compliance Department at ethics@thedma.org.

Topics

Regulations governing privacy and marketing
Best practices for your company data privacy policy
Tips for creating a privacy notice
Data collection, use and sharing guidelines
Examples of privacy policies (retail / social media / direct mail / interest-based ads)

Instructors

Senny Boone

General Counsel, SVP, Compliance & Ethics Data & Marketing Association Read Biography »

Lisa Brown Shosteck

DMA Accountability Managing Consultant — DMA Privacy Shield Program Administrator — Director, Email Experience Council Data & Marketing Association Read Biography »