Learn how to create a compliant data privacy policy – and how you should be sharing that policy with consumers.
Starting July 2018, the Data & Marketing Association begins enforcing Data Standards 2.0 updates to its longstanding self-regulatory rules governing ethical marketing practices. (The newly updated Guidelines for Ethical Business Practice can be viewed here.) In this module, the Data & Marketing Association’s Advocacy and Accountability leaders will walk you through the critical issues pertaining to privacy policy requirements and recommendations, as covered in DMA’s self-regulatory guidelines – and what you need to know in order to remain in compliance.
Instructors will walk you through the requirements of a compliant data privacy policy and how you should be sharing that policy with consumers. Key regulations governing the marketing privacy landscape – as well as a number of examples from across different marketing channels and sectors – are also reviewed. Any additional questions regarding implementation of the standards can be directed to DMA's Ethics and Compliance Department at ethics@thedma.org.
Overview
DMA Ethics – Privacy Issues
DMA Guidelines for Privacy Policies
Privacy Policy
Marketing & Self-regulation resources
I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
50 min.
