Solidify your marketing attribution efforts in an omnichannel world. Know the latest in cross device tracking, connecting offline behavior to online activity, paid/owned/earned media, and more.
Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, connecting offline behavior to online activity, and paid/owned/earned media – while learning the tools and techniques used to measure attribution. Connect what you already know about relevant industry activities to your own organizational readiness for starting/improving such activities.
Day One
Overview & Introduction
Emerging Online Trends (What does the future look like?)
Attribution Techniques (what you know now)
Use Cases
Incorporating critical thinking (how to deal with ambiguity)
Assessing organizational readiness for measurement and attribution activities
Day Two
Types of Modeling
Online attribution tools
Attribution Work Session – Business Challenge: How to allocation 2017 budget based on 2016 results
I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.
Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.
2 days
