When done right, mobile apps can increase engagement, improve customer experience, and help to build better retention and brand loyalty. If not done right, they can be a drain on resources and a negative for CX. With this module, you will gain an understanding of the uses, benefits and potential pitfalls of mobile apps as you walk through case studies from leading retailers and businesses, and learn the keys to determine where and how apps can fit into your overall strategy.
- Why brands and retailers build apps
- Considerations for building a mobile app
- What’s the deal with beacons?
- Mobile app platforms
- Costs, tips and organizational requirements for mobile app success
- Key metrics to track