DMA: Data and Marketing Association
Consumer Help

Devyani Sadh

CEO Data Square

As CEO at Data Square, Dr. Sadh, has successfully spearheaded numerous programs for CRM and Data Infrastructures, Hygiene, BI, Predictive Analytics, Digital Integration, Campaign Management, Marketing Automation and CRM Strategy consulting for clients such as Adobe, Cisco, IBM, The Jones Group, JP Morgan Chase, Kraft General Foods, Red Door Spas, Oppenheimer Funds, Sony and USTA.

A recognized industry expert, Dr. Sadh is chair of the DMA’s Analytics Council, adviser, judge, board member and thought leader at national conferences, councils, and competitions. She has spent many years teaching at top-tier universities such as New York University and the University of Connecticut. She has published several articles and speaks at premier conferences on topics such as CRM, Campaign ROI, Integration of Primary and Secondary Research via Modeling, Analytically-driven Customer Acquisition and Retention, Digital Integration, Social Media Analytics, and Customer-Centricity.

“Devyani was great! The material was definitely much more advanced than anything that I do with People’s United but still a terrific learning experience. She was probably the most knowledgeable instructor that have met with the DMA so far.” Carrie Harla, Leading Product Manager/Residenital & Consumer, People’s United Bank

“Very good. Good pace. Instructor is very knowledgeable.” Andrew Ottiger, Assistant Director, Information Operations, Practicing Law Institute

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