DMA: Data and Marketing Association
Consumer Help

Ernan Roman

President Ernan Roman Direct Marketing

Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), was inducted into the Marketing Hall of Fame based on the dramatic results companies achieve with three Customer Experience methodologies he created: Voice of Customer Relationship Research, Integrated Direct Marketing and Opt-in Marketing.

Ernan is an industry thought leader, author of “Voice of the Customer Marketing” and author of the widely read, Huffington Post published blog, “Ernan’s Insights on Marketing Best Practices”.

Named by the Online Marketing Institute as one of the “2014 Top 40 Digital Luminaries”.

Named by Crain’s BtoB Magazine as one of the “100 most influential people in Business Marketing”.

ERDM specializes in conducting Voice of Customer research to identify Customer Experience strategies that generate significant increases in response and revenue. Clients include IBM, MassMutual, QVC, NBC Universal, Microsoft, Norton AntiVirus and Songza.

As a leader in providing VoC research-based Customer Experience guidance, ERDM has conducted over 10,000 hours of interviews with client’s customers and prospects to gain an in-depth understanding of their expectations for high-value relationships.

His other books include “Opt-in Marketing” and “Integrated Direct Marketing.


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