DMA: Data and Marketing Association
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Jeff Hasen

Co-founder and President Gotta Mobilize

Jeff Hasen has counseled businesses of all sizes, enabling them to define their mobile strategy, establish or further their mobile project roadmap, and identify additional business growth opportunities. Through his work, companies have become equipped to manage the prioritization of mobile cross-channel solutions that facilitate sales and drive customer loyalty.

Named a top Chief Marketing Officer on Twitter (@jeffhasen), Jeff is the author of the book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, from Wiley Publishing. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 150 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.

As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel.

He also served brands such as Sonic, Chick-fil-A, and Jamba Juice.

The founder and president of mobile consultancy Gotta Mobilize, Jeff is the sole provider of mobile certification training for the Direct Marketing Association. He co-created the certification program for the Mobile Marketing Association. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff teaches mobile marketing for online education leader Market Motive. Jeff is also a faculty member teaching mobile in the mini-MBA program at Rutgers University.

For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Earlier in his career, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.


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