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DMA: Data and Marketing Association
Consumer Help

Joel Otten

Digital Strategist/Partner Optikal

Joel has had over 10 years of experience in digital marketing, incorporating new technology and media with database marketing. Currently, as Vice President, Partner, and Digital Strategist at Optikal Inc., he works with a range of clients, including Health Net, Mass Mutual, and other Fortune 500 companies. He is redefining Omnichannel Marketing by utilizing big data analytics, machine learning, and predictive modeling to target high-value prospects and customers across media channels that allow exact targeting. Prior to working at Optikal, Joel was Director of Targeted Advertising / SMI (search marketing integration) at Screenpush Inc., a digital design & development agency, and Director of Strategic Partnerships at Snakk Media, a division of the Hyperfactory. In addition to his experience, Joel is certified by Google, Microsoft, Facebook, and other advertising networks, which gives him the ability to reach high-level contacts at all publishers. Joel takes a strategically creative approach to solving complex marketing problems, such as multi-channel attribution models. His passion lies in helping start-ups reach goals, using the same techniques that work for Fortune 500 companies.

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