DMA: Data and Marketing Association
Consumer Help

Karen Talavera

President Synchronicity Marketing

With 20 years in data-driven and online marketing, Karen Talavera is an internationally-recognized email and digital marketing expert. She is the founder and principal of Synchronicity Marketing where she provides performance-optimization strategy, coaching, consulting and professional education/training.

Karen is both a digital marketing practitioner and industry expert. Her chief credentials and experience include:

  • Direct Marketing Association (DMA) Professional Educator status. Karen launched, designed and has taught the DMA’s live and online email marketing training seminars and certification programs since their inception in 1999.
  • Creation of and contributions to email marketing certification and training programs offered by the Online Marketing Institute (OMI), the Association for National Advertisers (ANA) and MarketingProfs.
  • Design and delivery of customized, in-house email marketing training workshops and seminars for both B-to-C and B-to-B companies such as American Express, AAA, ServiceMaster, Medtronic, Chicago Convention & Tourism Bureau, Texas Instruments, National Golf Foundation, Applied Materials and Fidelity Investments.
  • Crafting email and integrated digital marketing performance improvement coaching and consulting programs for clients including NASCAR, Arlington Convention & Visitors Service, Medtronic, Bank of the West, AAA, National instruments and more.

Synchronicity Marketing is an active member of the Email Experience Council (EEC) of the DMA, MarketingProfs and the invitation-only digital marketing Only Influencers network. Karen is a current member and past Board Member of the Florida Direct Marketing Association (FDMA) and has been involved in the South Florida Interactive Marketing Association (SFIMA) as well.

Karen holds a Bachelor of Arts degree in Communication from the University of Michigan. In her spare time she enjoys pursuing one of her many passions including yoga, Zumba, international travel and outdoor activities like skiing, hiking and snorkeling. She lives near Miami, Florida.