DMA: Data and Marketing Association
Consumer Help

Kathy Linehan

Managing Director Change Strategies

For the past fifteen years, Kathy has split her time between Tucson and Chicago providing management consulting services to clients whose business activities range from sole proprietorships to multi-million dollar holding companies.

Helping organizations focus on the customer

Irrespective of client size or term of engagement Kathy’s consulting assignments have focused on an understanding of the client’s customer at the core. With this customer understanding as a foundation, Kathy has helped her clients develop and implement strategic plans, including recommendations for organizational and staffing changes necessary to ensure the long-term success of these plans.

Database Marketing pioneer with some of the most recognized brands in the world

During her twelve years at Leo Burnett Advertising Kathy built the database marketing offering and grew the organization to a staff of 50, with annual revenues in excess of $10 million dollars. Among the clients served were Philip Morris, P&G, McDonald’s, Kellogg, United Distillers, Walt Disney World, Oldsmobile (General Motors), Sony, Ameritech, Allstate and Service Merchandise.

Work around the globe

Kathy worked with Burnett International offices and clients around the world, providing functional leadership and consulting services in Integrated Database Marketing Applications and Organizational Impact.

Before joining Burnett, Kathy had her own consulting practice, specializing in strategic planning and implementation of database marketing systems and applications. She spent seven years at Epsilon Data Management, a leading database marketing company, as Director of Research and Analysis and five years at a leading management consulting firm in Boston.

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