Laurie B. Beasley is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for over a hundred companies. Ms. Beasley serves as president of the Direct Marketing Association of Northern California www.DMAnc.org. She manages the Online Roundtable for the BMA Northern California www.NorCalBMA.org. She is an instructor of online marketing at UC Berkeley Extension and teaches in the Level 2 Certification program for the Online Marketing Institute www.onlinemarketinginstitute.org . She frequently speaks on online marketing and demand generation topics for marketing organizations, including the Online Marketing Summit, Interactive Marketing Week, DMA Annual Conference, and the Marketing Executive Networking Group.