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DMA: Data and Marketing Association
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Perry Drake

Professor of Digital and Social Media Marketing University of Missouri, St. Louis

Perry Drake is currently the Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years.

He has been responsible for creating some of the very first courses dealing in web analytics, social media analytics and SAS data mining certifications at the university level. In addition, he was among the first faculty to use Adobe Sitecatalyst in the classroom (then known as Omniture).

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