Ron Jacobs is a marketing communications thought leader, practitioner, teacher and frequent keynote speaker at conferences worldwide.
He is president of Jacobs & Clevenger, a Chicago based independent, multichannel marketing communications agency that provides Direct, Digital, CRM, Social and Content Marketing solutions, for a diverse B2B and B2C client base. J&C’s approach is built on a foundation of behavioral marketing and relevant communications that generate customer engagement, interactions and measurable results. Founded in 1982, J&C’s core capabilities focus on results driven strategic services; creative problem solving; and addressable, interactive marketing communications solutions.
Ron is co-author with the late Bob Stone, of Successful Direct Marketing Methods, the 8th edition of which was published in January 2008. It is the best-selling book on the tools and techniques of direct and digital marketing, and has sold over 250,000 copies worldwide. Editions have been translated into Russian, Romanian, French, Spanish and Japanese.
Ron was Senior Lecturer in the Medill/Integrated Marketing Communications Program at Northwestern University for more than a decade. He received the 1994 Outstanding Direct Marketing Educator Award of the DMA Educational Foundation (Now Marketing Edge).
In 2008, Ron endowed The Jacobs & Stone Multichannel Marketing Communications Program at DePaul University in Chicago, IL. The program was conceived to create a center of excellence for research, study and teaching of Multichannel Marketing Communications. The program name honors Ron and his co-author Bob Stone.
Ron is a past president of the Chicago Association of Direct Marketing and was CADM’s 1998 Direct Marketer of the Year. He is the 2010 winner of The John Caples’ Competition, Andy Emerson Award, for lifetime achievement to the marketing community. He currently serves on the NARB (National Advertisers Review Board.)