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DMA: Data and Marketing Association
Consumer Help

Courses Calendar

Aug 02
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will he...

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date
August 2 - September 6, 2018
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
08/02/2018
Nov 06
Live Online Course

Copywriting Essentials

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This live online course will he...

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date
November 6 - December 11, 2018
date
Live Online Course
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Clare Harrison Full Circle Consulting, Inc.
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Christine Fleming McIsaac Smart Solutions Group, Inc.
11/06/2018
Sep 27
In-Person Course

Comprehensive CRM and Database Marketing

As a marketer there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) effo...

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date
September 27 - 28, 2018
date
In-Person Course
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Devyani Sadh Data Square
09/27/2018
Jun 21
Live Online Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, ...

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date
June 21, 2018
date
Live Online Course
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Matt Bailey SiteLogic
06/21/2018
Dec 06
Live Online Course

Web Analytics and Optimization

To most of us, analytics is a black box of mystery; countless charts, graphs, lists and seemingly unrelated bits of information are supposed to tell you where you are having success, what to improve, ...

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date
December 6, 2018
date
Live Online Course
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Matt Bailey SiteLogic
12/06/2018
Jul 27
Live Online Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the pow...

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date
July 27, 2018
date
Live Online Course
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Devyani Sadh Data Square
07/27/2018
Nov 19
Live Online Course

Hands-on Predictive Analytics for Marketers

Predictive Modeling is both an art and a science that requires considerable training, investment, and resources. As a result, marketers with limited budget are often not able to fully leverage the pow...

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date
November 19, 2018
date
Live Online Course
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Devyani Sadh Data Square
11/19/2018
Sep 12
Live Online Course

Omnichannel Marketing: Your Communications Plan for a Seamless Customer Experience

Learn the practical tools and skills to help you optimize your communications strategy to create better value for your customers and a better ROI for your business. Marketers have the ability to reac...

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date
September 12 - October 17, 2018
date
Live Online Course
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Linda J. Luca Gabelli School of Business, Fordham University
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James Fink Optikal
09/12/2018
Jul 11
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
July 11 - 13, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
07/11/2018
Sep 19
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
September 19 - 21, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2018
Oct 24
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
October 24 - 26, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/24/2018
Nov 07
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
November 7 - 9, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2018
Dec 03
In-Person Course

Direct Marketing Institute with DCMP

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
December 3 - 5, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/03/2018
Jul 11
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
July 11 - 13, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
07/11/2018
Sep 19
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
September 19 - 21, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
09/19/2018
Oct 24
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
October 24 - 26, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
10/24/2018
Nov 07
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
November 7 - 9, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
11/07/2018
Dec 03
In-Person Course

Direct Marketing Institute

Whether you’re a beginner in the direct marketing world or a seasoned professional looking to be brought up to date on the latest techniques and technology, the three-day Direct Marketing Institute ...

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date
December 3 - 5, 2018
date
In-Person Course
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Beth Smith Smith Browning Direct
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Ashleigh Sawdon The APG Group
12/03/2018
Aug 06
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
August 6 - 7, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
08/06/2018
Sep 17
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
September 17 - 18, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
09/17/2018
Oct 22
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
October 22 - 23, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
10/22/2018
Nov 15
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
November 15 - 16, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
11/15/2018
Dec 10
In-Person Course

Digital Marketing Institute

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
December 10 - 11, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
12/10/2018
Jul 19
Live Online Course

Emotional Branding & Marketing

Stories matter more than ever in today’s attention-deficit economy. To build a brand in any market climate, you must understand consumer psychology and what truly drives choices and loyalty, conscio...

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date
July 19 - 26, 2018
date
Live Online Course
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Andrea Syverson IER Partners
07/19/2018
Oct 04
Live Online Course

Emotional Branding & Marketing

Stories matter more than ever in today’s attention-deficit economy. To build a brand in any market climate, you must understand consumer psychology and what truly drives choices and loyalty, conscio...

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date
October 18 - 25, 2018
date
Live Online Course
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Andrea Syverson IER Partners
10/04/2018
Aug 06
In-Person Course

Customer Insights: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the customer. These insights are gleaned from customer behavior, experiences, beliefs, needs or wants and...

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date
August 6 - 7, 2018
date
In-Person Course
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Matt Bailey SiteLogic
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Jerry Grossman
08/06/2018
Nov 01
In-Person Course

Customer Insights: Understanding the Customer & Applying Insights

Customer Insight is defined as the understanding and application of the “deep truth” about the customer. These insights are gleaned from customer behavior, experiences, beliefs, needs or wants and...

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date
November 1 - 2, 2018
date
In-Person Course
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Matt Bailey SiteLogic
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Jerry Grossman
11/01/2018
Sep 10
In-Person Course

Measurement and Attribution

Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, conne...

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date
September 10 - 11, 2018
date
In-Person Course
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Don Hinman
09/10/2018
Dec 13
In-Person Course

Measurement and Attribution

Solidify your foundational knowledge about the history of measurement and attribution and assess its future trends and aspirations in this course. Understand the latest in cross device tracking, conne...

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date
December 13-14, 2018
date
In-Person Course
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Don Hinman
12/13/2018
Oct 01
Live Online Course

Journey Mapping

Customer Experience Journey Mapping is a hands-on, 6-week class designed to help practitioners understand how to construct a customer journey map in order to fully understand the customer experience a...

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date
October 1 - November 12, 2018
date
Live Online Course
10/01/2018
Jun 25
In-Person Course

Digital CRM & Customer Insights Bootcamp

Over the course of two days, the Digital CRM & Customer Insights Bootcamp will take you through what is typically a four-day advanced training, providing you with the foundations to understand the con...

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date
June 25-26, 2018
date
In-Person Course
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Kathy Linehan Change Strategies
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Jerry Grossman
06/25/2018
Oct 01
Live Online Course

Journey Mapping Certificate

The Journey Mapping Certificate Program is a hands-on, 6-week live online course and assessment, designed to help practitioners understand how to construct a customer journey map in order to fully und...

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date
October 1 - November 12, 2018
date
Live Online Course
10/01/2018
Oct 07
Event

&THEN 2018

&THEN is the DMA Annual Event reinvented for you. Everything about this new experience is designed to maximize your marketing mojo. Created by Marketers for Marketers, &THEN features bold thought lead...

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date
October 7 - 9, 2018
date
Event
10/07/2018
Aug 06
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
August 6 - 7, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
08/06/2018
Sep 17
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
September 17 - 18, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
09/17/2018
Oct 22
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
October 22 - 23, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
10/22/2018
Nov 15
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
November 15 - 16, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
11/15/2018
Dec 10
In-Person Course

Digital Marketing Institute Certificate

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master...

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date
December 10 - 11, 2018
date
In-Person Course
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Neil Feinstein St. John’s University
12/10/2018
Aug 27
Event

2018 Chicago Nonprofit Conference

Make your plans now to join us and hundreds of fundraising and marketing professionals at the Chicago Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundraising...

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date
August 27-29, 2018
date
Event
08/27/2018
Jul 17
Webinar

Optimizing Your Website User Experience (UX): Making Calculated Improvements

Optimizing a website can be overwhelming, sometimes resulting in feeling like you need to scrap the whole thing and start over. But, with the right approach, you can strategically identify the most cr...

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date
July 17, 2017
date
Webinar
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Ben LeDonni Creative MMS
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Kyle Aikens Creative MMS
07/17/2018
Jul 17
Live Online Course

The Psychology of Choice

If you’re not marketing to psychological drivers that influence attitudes and behavior, you’re wasting your time and budget. And likely 90% of both! This course breaks down how consumers really ma...

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date
July 17 - 24, 2018
date
Live Online Course
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Jeanette McMurtry e4marketing Company
07/17/2018
Sep 25
Live Online Course

The Psychology of Choice

If you’re not marketing to psychological drivers that influence attitudes and behavior, you’re wasting your time and budget. And likely 90% of both! This course breaks down how consumers really ma...

LEARN MORE »
date
September 25, 2018
date
Live Online Course
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Jeanette McMurtry e4marketing Company
09/25/2018
Aug 02
Live Online Course

Copywriting Essentials Certificate

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This 6-week live online certifi...

LEARN MORE »
date
August 2 - September 6, 2018
date
Live Online Course
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Christine Fleming McIsaac Smart Solutions Group, Inc.
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Clare Harrison Full Circle Consulting, Inc.
08/02/2018
Nov 06
Live Online Course

Copywriting Essentials Certificate

You’ve got your creative; you’ve got great content, now it’s time to make it shine with words. But the words you use and how you use them are of vital importance. This 6-week live online certifi...

LEARN MORE »
date
November 6 - December 11, 2018
date
Live Online Course
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Christine Fleming McIsaac Smart Solutions Group, Inc.
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Clare Harrison Full Circle Consulting, Inc.
11/06/2018
Jun 20
Webinar

What Skills Marketers Will Need in the Next 3-5 Years

Today, you have a cell phone only to see it become obsolete within this same year. Marketing skills are no different, the skills needed today will need to be upgraded imminently. So, as technology co...

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date
June 20, 2018
date
Webinar
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Jerry Bernhart Bernhart Associates Executive Search
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Victoria James Victoria James Executive Search
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Rick Witsell Alliant
06/20/2018
Jun 27
Webinar

Print in the Digital Age

A burning question for many marketers is, “Does Print Still Work?” According to the 2017 DMA’s Statistical Fact Book, direct mail response rates for house files jumped 37% while prospect files j...

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date
June 27, 2018
date
Webinar
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Debbie Roth Japs-Olson Company
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Lois Brayfield J.Schmid
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Mary Hennen The Tile Shop
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Adrian White Slagle Operation Smile
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Debora Haskel IWCO Direct
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Denis McSweeney AARP
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Jon Affatato AMEX
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Jaclyn Epstein Liberty Mutual
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Ian Parmiter DMA
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Xenia “Senny” Boone DMA
06/27/2018
Jul 11
Webinar

2018 DMA Analytics Journal Authors’ Insights

An annual tradition, several authors who contributed their interesting advanced analytics and marketing strategic articles will be providing the background of why these articles where written. Does ...

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date
July 11, 2018
date
Webinar
07/11/2018

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