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DMA: Data and Marketing Association
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Marketing Insights

All marketing is data-driven and measurable. Are your results in line with the competition? Start comparing now.

Keep track of what’s trending in data and marketing on DMA’s blog, which features insight and perspectives from DMA members and leadership on the hottest industry topics.

DMA offers webinars to provide you and your team with new insights and ideas to grow your business. Access the recordings and PDFs of past webinar presentations.

DMA delivers the broadest representation of the entire marketing ecosystem making our research more comprehensive, insightful and actionable.

The “2016 DMA Statistical Fact Book" is rich with insights to apply to marketers’ strategies.

The online DMA Knowledge Center connects you to recent DMA conference presentations as well as archived content from past conferences.

Peruse our gallery of the esteemed ECHO Awards to see winning marketing campaigns from the marketers with sharp wits, the power of a creative mind, and the numbers to prove it.

DMA continuously compiles the best marketing resources for privacy, legal, compliance regulations and consumer help.

The DMA communities provide education and resources for all things analytics, mobile, digital, customer engagement, loyalty, data, integrated and more!

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