See what over 450 marketers had to say in this important report:
- How marketers are handling data and audience management, personalization and versioning, content and campaign management
- How delivering best-in-class experiences ultimately supports a range of key business objectives
- What obstacles marketers face in implementing positive CX experiences
- And more
As consumers grow more discerning in their expectations, the task of aligning disparate media grows more complex. The good news is that both marketers and their service providers are increasingly focused on elevating customer experience as an initiative that transcends the marketing function.
Today, the data goes beyond customer profiles and extends into journey mapping. Understanding who the customer is, what their product preferences are and how they prefer to shop will drive more targeted communications that reach the right customer on the right device, at their moment of need.